Fix The Reasons Not To Buy
Stop losing sales to hidden red flags.
I audit your site, checkout and ads, give you a Red Flag Score (RFS), and show you exactly what to fix so more people actually buy.
Meet Giovanni
I help DTC brands remove everything that feels scammy, confusing or low-trust, so more people feel safe buying.
I work from a simple belief: once someone lands on your page, they’re not looking for reasons to buy, they’re scanning for reasons not to.
One or two tiny red flags in your copy, design or checkout are all it takes for them to either close the tab or let it drown among fifteen others while they “think about it” and never come back.
The Red Flag Score (RFS) is my way of finding and quantifying those “reasons not to buy”, a 0–10 score that shows how much trust you’re leaking and exactly what to fix to earn it back.
Trust & Proof
UX Design
Risk Design
Clarity
Friction
Branding
Consistency
Design process
Process
crafting bold visuals that inspire and elevate brands with thought process.
Design services
Services
Different levels of Red Flag Score (RFS) audits, depending on how much of your funnel you want me to tear apart.
Landing Page
Funnel Audits
Conversion Copy
Trust & Proof
Reviews
Looking for 3 brands
I’m currently looking for 3 beta brands for the RFS audit. I’ve done similar work before, but those projects were under strict internal policies, which meant I couldn’t use their names or testimonials publicly.
For these beta spots, I’m specifically working with brands that are comfortable sharing a short testimonial and basic results (anonymised if needed), in exchange for a reduced rate on the audit.
FAQ'S
Answers
Find answers to the most common questions about the Red Flag Score (RFS) and how my audits work.
RFS Audit
Funnel Trust
DTC Brands